Category Archives: Authority Creation

How to Create High Quality Video for Your Course

If you’re creating a training course or program to sell as a high ticket item, then there is a very good chance that you’ll be including at least some video. Customers like receiving video in these packages because it allows you to convey a lot of information very quickly, it looks professional and it’s engaging and personal. The only problem? Creating high quality video isn’t easy if you don’t know how. Read on and we’ll look at how you can create video that’s worthy of a high […]

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How to Create High Quality Written Content

When selling high ticket items, it’s absolutely paramount that what you’re selling should be the very top quality. Not only will this be apparent in your marketing but it will also ensure that you don’t get people asking for refunds or bad-mouthing your product. Your aim is to get as many positive testimonials as you can. Not only will this help you sell more copies but it will give you the confidence in your product that you need to carry on. That and it is a horrible […]

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How to Build Trust and Authority

Take a look at some of the best big ticket items being sold by internet marketers and you’ll notice that the price can vary greatly. You can spend several thousand dollars for a weekend with someone like Tony Robins, or you can spend less than that for a whole week workshop. A consultation with one blogger might cost you $99 for one hour but a short lunch with Elliot Hulse will set you back £1K! Clearly time isn’t the only factor that matters so what is it […]

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